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Founder of Jollie's, Ed Vickers, journey began back in his days at University when witnessing the severity of homelessness. From there, his realisation of the fundamental importance of socks for those living on the streets was a factor being neglected by those who did work supporting people without a home. This led to the creation of Jollie's, a no-nonsense socks brand that incorporates high-quality underwear for your feet that are crafted in Portugal, designed with unique details, sustainably conscious, and led by a cause that helps. In order to provide for the demographic that he intended the brand for, Ed and the team donate a pair of socks to homeless shelters across the country for every pair bought, sparking the initiative "wear a pair, share a pair".