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Klaede Projects

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Klaede Projects

Klaede operates as a diverse business that does not constrain its services and goods into one form, with offerings that range from consumable goods within apparel, fragrance, homeware, and plants to repair services, wash services, and planting services. Initially, the company was centred around taking goods from national retailers and finding new purpose for unwanted and damaged items, however, the business model developed into a retail and service-led approach that incorporated a circular environment in which consumers can: buy from us, get a repair from us, and dispose of goods with us. Alongside our method of retail, our brand identity is another aspect that has been worked on to ensure consumers can recognise our branding when looking for sustainably focused goods, or when looking for relevant services for all things, outerwear, repairs, and plants. The current brandings used are our typographic Klaede format and our range of biome colourways that come in the patch and printed branding alternatives. Biomes are our primary focus when evoking an image of Klaede, utilising the essence of what a biome means, which is essentially a self-sustaining eco-system that works with the living and dead in its environment in order to survive.